AI search guides

How ChatGPT, Perplexity and Google's AI answers decide what to mention, and what that means for your website. We separate what is proven from what is hype.

Want help rather than a guide? See our AI search (AEO) service.

6 min read · Updated 7 November 2026

Is AEO different from SEO? What Google says

Answer engine optimisation (AEO) and SEO explained plainly: what Google's May 2026 guide says, what to do, and which tricks to ignore.

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